The Searching FOR Customers™ sales management development programme is based on tried and tested principles that have been used by the ancient philosophers and the ‘hunter gatherer’ culture for many centuries. Using the symbol of the Baobab tree, we illustrate the art of sales management is getting things done through your sales people.
The sales managers in any organisation need to focus inwardly to communicate, work with, understand, coach, develop and assist the sales people towards achieving a common goal or objective. In sharp contrast, the leaders will focus outwardly to identify visions and develop the strategic direction for the organisation. Both roles are equally as important, but the emphasis in this programme is on the sales managers who hold the key to effective sales force management.
The objective of the Searching FOR Customers™ Sales Management programme is to show the balance between how we think as individuals and the subtle techniques of sales management that is needed to obtain and retain customers.
In today’s challenging business environment, your competitive advantage will come from your ability to find, obtain and retain customers. As a result, organisations’ are investing heavily in their sales force and therefore demand greater customer relationships, higher profits and revenue growth. The sales force, and its management, is a major growth in an organisation and a systematic and actionable, implementable customer acquisition and relationship management plan is crucial to ensure organisations meet their business objectives while minimizing cost.
This professional Searching FOR Customers ™ sales management programme is designed to provide delegates with the necessary sales management skills and knowledge to find, obtain and retain their customers, and through this strategic process and structured methodology, receive a significant return on their sales force resources investment, in both increased sales, customer acquisition and relationship management
