Gleaned from the understandings drawn from the survival principles of the hunter-gatherers around the world, Iain Johnston Consulting provides a unique strategic and relationship management approach to business strategy which is centred around a sales activity management framework, methodology and sales management disciplines.

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Doing business with the Entrepreneur

Why this ‘doing business with the entrepreneur’ programme?

In today’s challenging business environment, your competitive advantage will come from your ability to understand how the entrepreneur thinks, what their self interests are and what drives his or her business decisions.

Your success in doing business with the entrepreneur will be directly proportionate to your ability to understand, evaluate and apply your own business product and service offering, to the needs and expectations of the entrepreneur, in their own micro environment in general and the macro business environment in particular. Organizations’ are investing heavily in their sales forces and therefore demand greater customer relationships, higher profits and revenue growth. The sales force dealing with the Entrepreneur is a major growth in an organisation and a systematic and results orientated entrepreneurial sales plan is crucial to ensure organisations meet their business objectives while minimizing cost.

Our Searching FOR Customers™ entrepreneurial programme is designed to provide your sales organisation with the necessary skills and knowledge to find, obtain and retain their entrepreneurial customers, and through this strategic process and structured methodology, receive a significant return on their sales force resources investment, in both increased sales, customer acquisition and relationship management