Delivered by Iain Johnston, Searching FOR Customers™ provides an interesting, educational and thought provoking insight into the challenge of Finding, Obtaining and Retaining customers, based on the simple but profound understanding of the cause and effects principles taken from the act of drinking a glass of water.
- What makes up the business cycle?
- What are the illusions, perceptions and belief systems that fuel our senses?
- What are the talents and skill sets required to find, obtain and retain customers?
Searching FOR Customers™ is a journey of discovery and understanding of the mechanisms, motivations and sentiments of the players that complete this cycle. It is about reinventing the wheel and unlocking the principles that govern how we think, as well as the resultant actions that emanate from these thoughts.
In a business world governed by the principle that people do business with people, the wheel used to depict the search for customers is a kaleidoscope of thoughts, actions, motivations and perceptions that lock together as the wheel turns. This cooperative effect provides the momentum to ensure the wheel turns full circle and arrives at the intended destination.
Searching FOR Customers™ delivers a clear and concise “keep it simple” message that is based on principles that originated over 2000 years ago. The presentation produces measurable and effective results that can be implemented immediately in our day to day business lives.
As it unravels the complexity of the conventional business approach and highlights the principles of the simplicity of self-induced wisdom, the key message and adaptability of this training programme ensures that it is applicable and appropriate to all aspects of business and individual company audiences.
