Gleaned from the understandings drawn from the survival principles of the hunter-gatherers around the world, Iain Johnston Consulting provides a unique strategic and relationship management approach to business strategy which is centred around a sales activity management framework, methodology and sales management disciplines.
Our philosophy is to drive and deliver better results by finding solutions using our clients` own knowledge and collective thought processes, stimulated through our own business methodology, understanding, experience, entrepreneurial skills and creative thinking.
We focus on the multi-level disciplines that command the ‘go to market’ space, and address those restrictions within the organisation that present the greatest challenges in taking the strategic thinking and planning initiatives and converting them into tangible results, through a structured and measurable implementation programme.
Our approach is therefore to evaluate and implement in areas such as:
- Strategic direction using our structured SEVEN question technique
- Sales performance measurement and sales activity management using our proprietary i-snapshot sales management tool
- Sales systems and procedures created from our specific and dynamic measurement system
- Understanding, managing and measuring sales cycle dynamics
- Individual skills, knowledge and motivational status through specific and appropriate development initiatives to change behaviour that produces improved sales results
