Gleaned from the understandings drawn from the survival principles of the hunter-gatherers around the world, we specialise in business strategic planning and sales activity management disciplines through our philosophy of driving and delivering better results using our clients` own knowledge and collective thought processes, stimulated through our own business skills, methodology, understanding, and entrepreneurial skills.
- We are highly knowledgeable in our field of expertise and we are passionate about helping to achieve positive and organisational changing results
- We are recognised and appreciated in a variety of industries for our proprietary technologies, our business strategic planning, change management and sales and relationship management methodologies and the results they produce in the essential areas of business
- We employ three unique methodologies namely:
- The Hunter – Gathers survival principles and tracking techniques
- The Searching FOR Customers™ sales strategic process
- The Baobab ‘upside down’ approach to the delivery of service excellence
Who is Iain Johnston?
Iain has over 30 years experience in sales and marketing. This is where he developed his passion and enthusiasm for business strategy, sales activity and sales management, delivery of service excellence, and key account and relationship management.
Iain’s excellent presentation and training attributes were developed through his strong inter personal and extensive entrepreneurial skills. Today, these are presented through a structured and people orientated process (depicted by the Baobab tree) that ensures financially effective and measurable sales results. So much so that he successfully launched the Iams and Eukanuba Pet food products into South Africa — which today is the leading premium brand in the R1 billion pet food markets in South Africa.
He also pioneered the development of retail selling into the Veterinary hospitals in South and Southern Africa which today provides the Veterinary profession with revenue in excess of R500 million per annum.
Iain is a founding member of the Professional Speakers Association of South Africa.
